Definition of intensive distribution: a marketing strategy under which a company sells through as many outlets as possible, so that the consumers encounter the product virtually everywhere they go: supermarkets, drug stores, gas stations,. Identify the difference between intensive, exclusive, and selective levels of distribution intensity provide an example of a product that would be best for each level of distribution. Difference between direct selling, channels using intermediaries, dual distribution, and reverse channels direct selling is where there is direct sales contact with the final user channels using marketing intermediaries is when several different channels are used to deliver the product.
The trio of distribution: intensive, selective and exclusive distribution for taking your products to the end-users ie consumers, you certainly need a distribution channel choosing a distributor is a proven way that helps in the growth of your business and vital to attain targets. Thanks dear shadi , intensive distribution mean : focus all you distribution efforts on one sector which it include one or more than one region , that's require focus also on marketing campaign , customer services.
Intensive distribution is when a business ignores market segmentation and decides to supply their product to every market available the idea of intensive distribution is that your product can be found anywhere where a person shops, so that the product will be available for as many customers as possible. 205 (p 298) intensive distribution is a selling through only those wholesalers or retailers who will give the product special attention b selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product. A: intensive distribution strategy- designed to get products into as many outlets as possible exclusive distribution policy- grants exclusive geographic territories to one or very few retail customers so no other customers in the territory can sell a particular brand. The three levels of distribution intensity are intensive, selective and exclusive intensive distribution intensive distribution (also called mass distribution) is where a company supplies their.
Differentiate between intensive distribution and exclusive distribution distribution & pricing dartaine phifer ba181 foundations of marketing instructor: bell, faith a manager's job is never ending, if you want to be successful in this business. In general, distribution intensity varies along a continuum with three general categories: intensive distribution, selective distribution, and exclusive distribution intensive distribution an intensive distribution strategy seeks to distribute a product through all available channels in an area. An exclusive distribution channel allows a business to optimize its supply chain and achieve maximum efficiency for example, suppose a manufacturer currently contracts with a third party to deliver its products to retail stores. Type of product distribution that lies between intensive distribution and exclusive distribution, and in which only a few retail outlets cover a specific geographical area considered more suitable for high-end items such as 'designer' or prestige goods. Multichannel distribution b selective distribution c administered distribution d exclusive distribution e intensive distribution selective distribution is selling through only those intermediaries who will give the product special attention.
Selective distribution allows to differentiate between luxury products and potentially competing - albeit more common - products it mainly allows to manage scarcity and prestige, which constitute two of the essential characteristics of luxury products. A distribution agreement is a legally binding contact between the owner of the products and the distributor this agreement specifies the rights, costs and responsibilities of the parties in. Exclusive distribution is an agreement between a supplier and a retailer granting the retailer exclusive rights within a specific geographical area to carry the supplier's product often the. Exclusive distribution is the other extreme you sell your goods only in ways you control these might be company stores, or your internet site, or a partnership with a single retailer. This content was stolen from brainmasscom - view the original, and get the already-completed solution here organizations/retailers have three options for distribution intensity: intensive distribution, selective distribution, or exclusive distribution.
Distribution (or place) is one of the four elements of the marketing mixdistribution is the process of making a product or service available for the consumer or business user that needs it. What are the differences between exclusive distribution selective distribution and intensive distribution why would you choose one of these strategies over another points 5 societal/institutional/cultural levels and at market and business levels. Some of the important types of distribution in international market are 1 intensive 2 selective and 3 exclusive distribution it represents the level of international availability selected for a particular product by the marketer the level of intensity chosen will depend upon factor such as the.
Exclusive distribution, as the name suggests, is a type of distribution where the company ties up exclusively with a distributor exclusive distribution is an agreement between a distributor and a manufacturer that the manufacturer will not sell the product to anyone else except the exclusive distributor.