Pest analysis of mattel a level of achievement business studies a level resources issue 3 sept 2004 page 1 pest analysis a pest analysis examines the political, economic, social and technological environments that affect industries and companies. Company and market share data provide a detailed look at the financial position of mattel inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of mattel inc. Mattel has seen the opportunity to continue its marketing to more cultural influences in the united states, mattel has created an african american as well as hispanic barbie to capture both markets within northern and southern america.
Mattel, inc pestel analysis is a strategic tool to analyze the macro environment of the organization pestel stands for - political, economic, social, technological, environmental & legal factors that impact the macro environment of mattel, inc. Mattel's product lineup consists of some of the best-known brands in children's toys, including barbie, hot wheels, american girl, power wheels, polly pocket and fisher-price we will write a custom essay sample on. Barbie brand covers the brand analysis in terms of swot, stp and competition along with the above analysis, segmentation, target group and positioning the tagline, slogan & usp are covered. Mattel, and many of the outside analysts, say the key is command and control unlike many other companies, mattel, which makes about 65 percent of its toys here, actually owns the plants that.
Mattel's barbie line movie and video game licenses: hasbro has been very strategic about getting its licenses into the hands of people who can make entertaining media. Mattel inc, is the world's largest toy company, founded in 1945 by harold matt matson and handler, and is credited with establishing the barbie product line for the company in 1959 it products include barbie dolls, hot wheels and matchbox cars, masters of the universe, american girl dolls, board games, and, in the early 1980s, video game consoles. External analysis 2 doing business in the world of toys and games is anything but child's play the industry as a whole generated $2147 billion in 2009 and $2165 billion in 2008 (riley, 2010. Barbie mattel pest analysis executive summary barbie has become one of the best selling toy brands in the world helping mattel become one of the largest toy makers mattel has had much success with it popular barbie dolls for over fifty years.
Pest analysis political loose safety standards in chinese factories caused the massive toy recall of 2007 which involved over 10 million toys that contained unsafe levels of lead and small magnets which, if swallowed, could cause serious injury or even death. This section provides an overview of mattel's barbie brand and its corporate philosophy behind marketing the doll to young girls around the world pest analysis. Mattel also targets their products to parents for their infants and toddlers this market is well educated with a college degree and very family oriented mattel's main infant brand, fisher-price is the brand that is marketed most toward parents and adults.
Provide an analysis of the mattel barbie brand what factors shape perceptions of the brand in the eyes of parents and young girls barbie was billed as a shapely teenage fashion model, and made her first appearance at the american toy fair in new york city and soon became a hit. Lucintel, a leading global management consulting and market research firm, has analyzed the political, economic, social, technological, legal, and environmental factors of the netherlands and has come up with a comprehensive research report, pestle analysis of the netherlands 2017. The domestic toy industry is a stable, low-growth industry that is also mature and subject to a highly fragmented retail channel of distribution. Mattel's vigorous vetting of its contractors did not extend to second-tier subcontractors, and manufacturing orders were subcontracted out exclusively in china increasing popularity of video games and other digitally-based alternatives mattel inc.
A complete and comprehensive analysis of mattel inc, includes an overview of the industry the company operates in, a pest framework analysis of the industry, and then moves on to analyzing the. This study case shall analyze the various external (by analyzing the five porters model, the pest analysis) and internal factors (the swot analysis) to evaluate business strategies and marketing opportunities for mattel inc.
Understand about the swot analysis about the mattle inc mattel inc is one of the largest toy company based on revenue in world this swot analysis is free to download and useful for mba projects and report analysis. Financial statement analysis of bj's restaurants, inc jennifer n adams acct 205: principles of accounting prof christine covan august 17, 2015 financial statement analysis of bj's restaurants, inc introduction this paper is a financial statement analysis of bj's restaurant, inc. Barbie toys were among those recalled for strong magnets credit jay mallin/bloomberg news shares in mattel dropped 57 cents, to $23, during regular trading, but rose the same amount after hours. Mattel's portrayal of the middle eastern barbie as the stereotype of a belly dancer or a concubine hardly appealed to present‐day muslim customers most muslim buyers identify more closely with islamic dolls islamic dolls generally show young girls that the hijab (veil.